
In partnership with
In2action - Inspiring Excellence
Revolutionary training and world class leisure consultancy. We’ll elevate your business from good to great.

Helping you inspire excellence in your business
We offer hands-on training, engaging workshops, and creative consultancy tailored to help your team shine and your business thrive.
From soft play centres and holiday parks to adventure attractions and cruise operators, we've helped transform businesses into go-to destinations for fun—and results.
Our team combines a love for imaginative play with practical know-how. We understand what captivates kids under 10, what keeps families coming back, and what your team needs to deliver it all brilliantly.
We’re not just consultants—we’re your creative partners in building better, brighter, more brilliant family experiences.
We're proud to have worked with
We're creative partners, helping your business to excel
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Bring your Experiences to Life
Boosting your family-focused leisure business just got easier (and more magical).
We don’t just consult—we design full activity programmes around your brand, curating detailed session plans packed with games, songs, and themed fun for your target customer.
Our creative team—made up of planners, childcare specialists, instructors, and leisure operators—blends imagination with strategy. We weave your brand values into every activity, ensuring each moment feels thoughtful, cohesive, and uniquely yours.
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Transformative Staff Training
Excellence is Not a Skill. It’s an Attitude.
We believe extraordinary experiences begin with a mindset. We equip your teams with the skills and confidence to deliver exceptional, stand-out experiences for your customers.
Alongside enhancing the delivery of your activity programme, we provide expert training in customer service, sales and upselling, team leadership, staff motivation, and engagement. We also offer certified training in Safeguarding and Mental Health First Aid to help create safe, supportive environments for both guests and staff.
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Mystery Shopping & Audits
See Your Business Through Fresh Eyes.
Our Mystery Shopper and Audit Visits offer a powerful way to understand what your customers are really experiencing—from the moment they arrive to the moment they leave. With a fresh perspective and years of hands-on industry experience, we’ll help you uncover both the highlights and hidden gaps in your customer journey.
Every visit is tailored to your business. We don’t take a one-size-fits-all approach—we look at what matters to your brand, your guests, and your goals.